FI NEWS 10/2019
FRESHINDEX NEWS
The trial ist complete!
The dynamic best-before date was tested for the first time ever in METRO stores:
IS FRESHNESS ENTERING A NEW ERA?
For 6 weeks during the hot summer months, from August 5th until September 11th, the FreshIndex system and its real-time dynamic best-before date (DHD) were tested with customers under real conditions. The trial took place in the METRO stores of Korntal, Sankt Augustin, Düsseldorf and Berlin-Friedrichshain.
During this time:
THE FRESHINDEX: a valuable service?
THE INTERVIEWS
We’ve received mostly positive feedback on the FreshIndex and got new ideas for further development of the dynamic best-before date.
Almost all the customers interviewed saw the DHD as a valuable service. In particular the possibility to adjust the individual temperature settings and to see how these directly influence the product shelf-life surprised many of them. Maybe more than 1 customer will now use cooling bags for shopping 😉

Visit of Ursula Schulte (Mitglied des deutschen Bundestags, SPD) in the METRO Store Berlin-Friedrichshain:
Sarah Föll (Metro), Stephanie Awe (Metro), Ursula Schulte, Matthias Brunner (tsenso)
First results
Validations are still ongoing and the results will be part of our next newsletter. Stay tuned for the final results!

Interview team in Korntal:
Stephanie Vonholdt (Hochschule Bonn-Rhein-Sieg), Daniela Zimmermann (bwcon), Chiara Winter (bwcon)
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